Primary impact data for regenerative 
supply chains

ABLE helps farmers share accurate, self-reported data while generating extra income for their farms - all in Whatsapp.

Brands and manufacturers use ABLE to gain deeper supply chain insights, engage more effectively, and work more collaboratively to achieve their impact goals.
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Farm activity can drive up to 95% of a supply chain's footprint

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Source clean, raw farm data, for reports and compliance

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Use ABLE GPT for instant qual and quant insights

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Shift from annual reporting to updates in real time

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Why self-reported data?

Self-reported data offers more than just numbers—it provides a holistic view of farmers' practices, behaviors, and the context behind their outcomes.

Understanding the "why" behind farming practices reveales opportunities for more targeted support, better resource allocation, and strategies that lead to more resilient, sustainable supply chains.

SEE AN EXAMPLE REPORT

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Types of data we pay farmers to report

Farmers worldwide face low, unstable incomes, often forcing them into short-term practices that harm the environment, such as deforestation and overuse of fertilizers.

By providing income for valuable insights, we encourage transparency while giving brands, manufacturers and broader policymakers the data needed to drive climate solutions.

Emissions

Land Use

Water

Biodiversity

Wellbeing

A new approach to transparency

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Targeted support

Current systems risk excluding farmers and often fail to drive real change. ABLE uses data to provide targeted support, ensuring continuous improvement over time.

Goals that get everyone to the table

As ABLE learns about your wants and needs, we help facilitate impact targets that generate value: better yield for farmers. De-risked supply for manufacturers. Powerful storytelling for brands.

Removing green barriers

ABLE removes the financial barrier to sustainability by letting farmers start small. By sharing data, they earn money right away, making it easier to gradually adopt sustainable practices.

There is a WhatsApp conversation with ABLE Ecosystems. The first message sent by ABLE Ecosystems is read as 'Good morning Luis! You shared a goal to save on costs for your cotton crop. We identified a potential 30% savings on irrigation through increasing the organic carbon in your soil'. The reply by Luis is read 'Ok, how do I start?'.

ABLE Ecosystems replies 'Can you commit to 2 of these 3 activities? Plant corn in between cotton cycles. Reduce tillage. Leave left over crop residue on the ground after harvest'.

Traceability as easy as sending a text

ABLE breaks down complex traceability requirements so that sustainability reporting is frictionless for farmers.

Actionable insights

We turn daily activity data from farmers into actionable insights and trends, enabling smarter decisions that go beyond basic metrics.

Daily actions that add up to impact

As farmers share info about their daily activities, we aggregate them into shared metrics, insights and stories.

It takes a team to build an ecosystem

Shanley Knox Harruthoonyan
Founder, CEO
Rob McKeon
Product
Uluğbey Karagöz
Technology
Adam Sareen
Experience
Osheen Harruthoonyan
Ecology
Vishakha Hedau
Partnerships, South Asia
Andrea Lopez de Romana
Partnerships, LatAm

Our Advisors

Holly McHugh
Vice President Sustainability & Social Impact, Mejuri
Michelle Gabriel
PhD Candidate, Sustainable Fashion Program Director, GCNYC
Lauren Lotka
Global talent partner, Lotka&Co.

Interested?
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